Enough has already been said about the need to have a content strategy in place and using content marketing best practices to achieve sustainable growth. However, there is another side to content and it is called managing it on the online platform or the website. Most web masters today use something called a content management system to manage content representation effortlessly on their websites. WordPress is the most widely used content management system – aka CMS.
What is a Content Management System?
Content management system is an application or a software that enables multiple users working in a collaborative environment to create, modify, and manage digital content. It is a user-friendly GUI that allows a user to manage the representation of content on the website.
A website can have an open source content management system like WordPress or have a system that is custom developed for the website.
What are the Features of a Content Management System?
Dashboard: A content management system will have a dashboard that will be kind of like a master console for you to use. This console will allow you to manage the content of the website and its other functionalities as well. You can add new manages to the website, remove existing pages, and even hide certain pages for the time being.
Pre-designed Themes and Templates: The open source content management systems come with a set of pre-designed templates for users to choose as theme of the website. Depending on your business vertical you can choose the design that works best for you. There are themes available for business websites, blogs, portfolios, etc.
Easy to Use Editor: The system also has a user-friendly editor that lets you edit the content, the style, and the design as per your choice.
Plugin: There are a large number of plug-ins available for these content management systems that let you add a certain type of functionality to the website. You can use these plug-ins to add a particular behaviour or an effect to the website.
Media Library: Many content management systems provide a cloud based storage for media files that you have on your website. You can use this storage for images, videos, PDF files, etc. This way you can keep your server space free.
Role Based Access: You can assign limited access to different people depending on their role in the team that works in a collaborative environment.